About Us

Veteran Owned Business

Veteran Owned

Just Holster It a brand of American Pride Products LLC is a Veteran owned Brand dedicated to providing our customers with 100% satisfaction. Concealed Carry Made Easy by helping our customers find the perfect holster that not only fits your handgun, but your lifestyle as well. By showing you concealed carry can be comfortable and achievable for every person.

Our Commitment to You

As a veteran owned Brand we are focused on always bringing our customers nothing but the best in quality gun holsters for both men and women including concealed carry apparel, concealment holsters, OWB holsters, and much more. The same pride and integrity we learned serving our country.

We offer our customers the largest selection of holsters in the Northeast, with over 300 handgun models and 10,000+ holsters, we can help you find a holster that fits your gun, your lifestyle, and how you dress. Whether for concealed carry or for hunting we have a holster for you. All with fast 1-3 days Free Shipping.

Whether you visit our website, store, or one of our dealers we want you to feel we are focused on selling a holster that fits you and not just your handgun.

Family-Owned & Operated

Just Holster It  is a Veteran owned Brand by father and son duo Jeff & David Benty.

custom IWB and OWB concealed carry gun holsters, Just Holster It

Jeff Benty (Air Force Veteran) initially came up with an idea for a different style holster, and later advanced that idea and invented the Coat Holster to fit his personal needs. After much research of the holster market he found that there was a need for high quality handmade concealed carry holsters. With that he turned to his mentor and friend his father, David Benty (Marine Corp Veteran). Together they launched and have worked side by side to develop an exceptional product line with all the features and product preferences a sportsman and gun enthusiast would come to look for in a product and company. Making Concealed Carry Easy.

They have expanded their product line to offer a full line of concealable holsters such as the 5 star rated Protector Rigid IWB Holster, the Storm Plus Hybrid Holster, or even the Guardian Holster designed for women. With a focus on becoming the one stop shop for open and concealed carry holsters, they have now expanded their product offerings to other products such as the BugBite Ankle Holster, or 1791 Gun Leather. Giving them a compliment of products to help meet each individual’s lifestyle and not just the handgun.

With the veteran owned company launched they immediately recognized the need for diversification of sales channels. To not only supply their local market with a Brick & Mortar location, but to think bigger. It was during the market research that they discovered the foundation of an ideal business model focused on small businesses as well. Just Holster It made a decision then to not only focus on the end user sales and education, but also on small business gun shops across the country. This model gives the small shops the ability to compete with the big box stores without paying huge upfront cost for inventory, while still allowing them to offer a wide range of handgun holsters, preserving valuable shelf space needs to a minimum. And best of all there is no minimum order quantity as typically found with most other holster dealer programs.



5 Star Reviews

We are dedicated to giving each and every customer 100% satisfaction, by building the best product on the market.


“The holsters made by the good people at Just Holster It, LLC represent the end of my years-long search for the perfect concealed carry setup. I use the Rigid IWB holster for my SIG Sauer 1911 Fastback, and carrying such a heavy pistol is at last no longer a chore. In fact, it is downright comfortable. The belt clip system, unlike many of the other IWB holsters I have tried, is an easy-on, easy-off design that is also sturdy enough to keep my weapon always at the perfect cant, even as I move around. The carbon fiber is incredibly thin yet durable, and the retention screws are preset at the factory, so you are good to go from day one. And perhaps most importantly, these holsters are amazingly affordable. Do yourself a favor and take the quantum leap forward in comfort, convenience, and quality that is a holster by Just Holster It.”

-Daniel Judson
Crime novel writer, Shamus Award winner and four-time finalist, is the author of nine acclaimed thrillers: The Betrayer, The Darkest Place, The Water’s Edge, The Violet Hour, Voyeur, Avenged, and The Gin Palace Trilogy, comprised of The Poisoned Rose, The Bone Orchard, and The Gin Palace.


“Just Holster It is by far one of the best holster manufacturers I have come across. I was fortunate enough to find them on the internet and they initially built me a custom holster. Since then I have gotten several holsters from them and they are the only holster I carry my handguns in. If you are looking for a top quality product, with all around comfort then you need to go see Just Holster It.”

-Hunter Erwin
From Walker, Louisiana, southern boy Hunter Erwin has been on the road singing Christian Country music all across the U.S. since 2008. Hunter has been given a host of titles by the Christian Country Honor Awards (CCMNow) for multiple years, such as: New Artist of the Year, Male Vocalist of the Year, Album of the Year, and Video of the Year.

Shop Our Holster Collection

We’re so confident you’ll love our products that we back every one of them with our certified Lifetime Warranty. Support American Made Veteran Owned businesses.


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